Back in July, Hiroshi Fujiwara, the godfather of streetwear, announced the opening of FRAGMENT UNIVERSITY. Based on his experience and understanding throughout his storied career and with fragment design, the initiative will serve to explore business skills and Fujiwara’s method of “non-verbal marketing.”
FRAGMENT DESIGN will be limited to just 50 students selected through preliminary screening, while the curriculum is comprised of input techniques, ideation, collaboration techniques, and more. Lectures on marketing methods will be based on real-life experience, and students will also be attending special lectures with guests from companies that have partnered with the fragment design founder in the past, like Nike and Starbucks.
To celebrate FRAGMENT UNIVERSITY, Hiroshi Fujiwara has put together a selection of official goods. The special range is comprised of hoodies, crewneck sweatshirts, and T-shirts with collegiate-style logos and graphics. Rounding up the release is a collaboration with EASTPAK, offering a backpack marked with FRAGMENT UNIVERSITY branding.
Take a look at the range above and shop Hiroshi Fujiwara’s FRAGMENT UNIVERSITY official goods on the website now.
For more contemporary fashion, EBIT™ (Enjoy Being in Transition™)’s “TRUE STORIES [E050]” marks World Mental Health Day.