Global sportswear giant adidas is excited to unveil a strategic pivot in its enduring Strength Campaign. This year, the campaign adopts the theme “Get Back to Fitness,” aiming to reignite the flames of strength, resilience, and personal empowerment in light of the evolving needs of individuals across the globe. The initiative is poised to realign…
Reebok unveils the latest iteration of its award-winning Nano franchise, the Nano X4 Training Shoes. Removing unnecessary material in the upper and featuring redesigned footwear technology throughout, the Nano X4 is the most breathable Nano iteration yet and ultra-lightweight, all while remaining focused on stability and premium performance support. New this season, the Nano X4 introduces…
Although his last release was some time ago, the next instalment from Magic Number is upon us, at last. Thankfully, the new album, ‘Badly Written Songs’, will make the long wait seem worthwhile as it lands through Atjazz Record Company. Magic Number is Ross Hillard, a down-tempo and orchestral composer whose engineering and bass playing…
When it comes to street style it is hard to ignore the footwear that is paired together with the rest of the outfit to round it all off. Besides looking at some of the best ensembles throughout the week, Hypebeast was on the ground to photograph some of the best footwear trends during the Fall/Winter…
Despite its meteoric rise, PDF By Domenico Formichetti has carved its place through Founder and Creative Director Domenico Formichetti‘s unconventional perspective on streetwear. Already known for his formative role in the growth of Italy’s dynamic streetwear scene, Formichetti’s Milan-based genderless Ready-To-Wear brand has become lauded by notable celebrities who have gravitated toward the corrupting aesthetics…
The latest Audemars Piguet timepiece sees the prestigious Maison joining hands with luxury fashion designer Tamara Ralph for a limited-edition Royal Oak Concept Flying Tourbillon time-teller. Debuted at Ralph’s Spring/Summer 2024 Paris Haute Couture show yesterday, the timepiece serves as an amalgamation of Haute Horlogerie and Haute Couture. In terms of appearance, the watch encapsulates…
Coming together once again, Perks and Mini (P.A.M.) and Puma have reunited for the fourth installment of their PAM/PUMA BIO/VERSE project. The ongoing initiative serves to celebrate biodiversity, technology intertwined with nature, innovation connecting with tradition, and exploration in sport. Focusing on the theme of “being,” the duo enlisted Japanese hyper-pop rap artist Tohji for…
Following the opening of its Tokyo store back in 2018, Palace Skateboards has now set its sights on its latest expansion into Asia. The teaser comes after rumors of Palace gearing up to open its first-ever flagship store in Seoul, the capital of South Korea. Taking to Instagram, the uniquely British skate imprint recently shared…
According to reports, MrBeast is now reportedly nearing a $100 million USD deal with Amazon. The reports note James Donaldson, better known as YouTuber MrBeast, is close to signing a contract to develop a competition series exclusively for Amazon Prime Video. MrBeast and his team reportedly have been pitching the show to several streaming platforms…
The Air Jordan 1 Golf has become a canvas for a variety of exciting in-line releases like the “Gift Giving” pack and “Pollen” examples, as well as collaborative releases like Travis Scott’s Low. More recently, the shoe has undergone a makeover, turning it into a slip-on Mule. Dressed in iconic “Bred” colorways, the new slip-on…