Drake’s October’s Very Own (OVO) clothing brand has just revealed that its new International OG Collection that features Jamaica, Brazil, Italy, Mexico, the Philippines, and South Africa, will be dropping in stores and online on January 24.
Ph by 𝑴𝒂𝒍𝒘𝒂𝒏𝒅𝒍𝒂 𝑹𝒊𝒌𝒉𝒐𝒕𝒔𝒐
The new promotional campaign for the South African interoperation of this upcoming drop features photographs of peculiar DJ Arabic Piano in OVO apparel at a series of outdoor Johannesburg locations shot by renowned photographer Malwandla Rikhotso with creative direction from Jade Charnel Alexander.
And for those that don’t know about Arabic Piano yet, Arabic Piano started as a duo with Sbahle Nokwanda Sibiya before Jeremiah Matlawe Mvinjelwa went solo with the music releases which includes those celebrated OVO Sound Radio features, of course… What makes Arabic Piano so distinctive is that he fuses Amapiano with Deep House and Arabic sonic elements to craft his sound which you can get a taste of below via his latest ‘Mirror Hour’ single.
Check out the rest of the campaign imagery below:
